This project was designed to protect and attract attention to small or unwanted plants outdoors.

This ‘Urban Greenhouses' project was developed by Audrey Charré, Clémentine Schmidt and Luc Beaussart; three students from the School of Art and Design in Reims, France. Their aim was to create a product that helped plants to grow naturally in urban areas. Structures made of colored metal rods, like the frames of small buildings, help to identify and draw attention to the plants, as well as protect them so they can thrive in places where they normally wouldn't survive. Click through to see pictures of the wireframes and examples of use:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in