Morrisons invites Michelin-star masterchefs to create delicious meals using supermarket-ingredients.

One of the largest chain of supermarkets in the U.K. is constantly offering new and exquisite recipe ideas to its customers. In a move to set itself apart from others, Morrisons invites Michelin-star masterchefs to create mouth-watering meals that can be made using ingredients found at the supermarket.

Currently, the chef-created meals include five ‘restaurant quality dishes' made by well-known masterchefs: Aldo Zilli, Pierre Koffman, Bryn Williams, Nigel Haworth, Atul Kochhar.

Morrisons

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in