Harrods Hosts Silk Scarf Pop-Up Shop, Styling Sessions & Photo Studio
Fashion brand Hermes celebrates 20 years at the store with new campaign 'Paris Mon Ami'.
From December 1st until January 3rd, Harrods in London is going to be hosting an in-store Hermès experience in its Room of Luxury 2, with twice weekly afternoon sessions in scarf styling and a photo studio to capture your look. This is all part of Hermès’ new campaign ‘Paris Mon Ami‘, celebrating 20 years at Harrods, for which the brand has created a limited edition silk scarf.
On Wednesday and Friday afternoons throughout the month, there will be a team of Hermès stylists in the store to offer expert advice and demonstrate the many different ways a Hermès silk scarf can be worn. There is also the opportunity to sit in front of a camera and have your look captured in the ‘Paris Mon Ami’ photo studio. The campaign will also run online with an interactive photo submission game called ‘Scarf In The City’, asking people to upload images featuring their favorite scarf in unique and interesting situations around their city.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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