Heineken's Print Ad For Dublin Music Festival Rises To Life
The brewing company uses augmented reality, supported by Blippar, to turn a two dimensional image into a video full of music and excitement.
Green Spheres Weekender, which includes Aloe Blacc, The Drums, Wild Beasts, and SBTRKT is coming to Dublin from December 1-3, and Heineken‘s ad campaign in Irish Metro Herald has some hidden previews for the tech-savvy reader. What looks like a regular print advertisement for a music festival actually has some cutting edge technology, giving advertising an entirely new interactive dimension.
The ad uses Blippar, which is an app platform that uses image recognition technology in order to turn an advertisement into a trigger for digital content. It's aimed specifically at advertising campaigns, taking QR coding to another level by linking image recognition to augmented reality. Augmented reality combines what's in the real world with computer-generated imagery, enhancing the audience's experience. It can add graphics, sounds, and more to the real world, which as you can guess, opens the door to a whole new world of what a simple advertisement can accomplish.