Heineken’s Print Ad For Dublin Music Festival Rises To Life

Heineken’s Print Ad For Dublin Music Festival Rises To Life

The brewing company uses augmented reality, supported by Blippar, to turn a two dimensional image into a video full of music and excitement.

Liz Walsh
  • 10 november 2011

Green Spheres Weekender, which includes Aloe Blacc, The Drums, Wild Beasts, and SBTRKT is coming to Dublin from December 1-3, and  Heineken‘s ad campaign in Irish Metro Herald has some hidden previews for the tech-savvy reader. What looks like a regular print advertisement for a music festival actually has some cutting edge technology, giving advertising an entirely new interactive dimension.

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