Heineken’s Print Ad For Dublin Music Festival Rises To Life

Heineken’s Print Ad For Dublin Music Festival Rises To Life
technology

The brewing company uses augmented reality, supported by Blippar, to turn a two dimensional image into a video full of music and excitement.

Liz Walsh
  • 10 november 2011

Green Spheres Weekender, which includes Aloe Blacc, The Drums, Wild Beasts, and SBTRKT is coming to Dublin from December 1-3, and  Heineken‘s ad campaign in Irish Metro Herald has some hidden previews for the tech-savvy reader. What looks like a regular print advertisement for a music festival actually has some cutting edge technology, giving advertising an entirely new interactive dimension.

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