Wieden + Kennedy create six physics-based levels that require you to place pop-up boxes in sequence.

Interactive website ‘The Experiment‘ was created for Honda by Wieden + Kennedy London and features a physics-based game for Chrome, Safari and Firefox browsers. The player is challenged to place pop-up windows in the right sequence to set off a chain reaction.

Each window contains an object, like a balloon, a chicken or some fireworks, and it interacts with those around it to create different possible combinations. After completing six levels, players are able to create their own and challenge their friends to solve them. ‘The Experiment’ is one of three interactive experience created by Wieden + Kennedy London to support the ‘venture into the unknown’ campaign for the launch of the new 2012 Honda Civic.

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