PSFK chats with Vimeo's VP of Creative Development Blake Whitman on the value of membership.

Online platforms with perks programs or badge rewards instill a deeper level of participation and loyalty in their users. Vimeo Perks launches today, providing their subscribers with tangible value by providing exclusive discounts on photo and video equipment from specialized retailers including Red Giant, Letus, Kesseler, Garagecube, B&H. We caught up with Vimeo's Blake Whitman to better understand where they are taking the brand and the strategy behind launching a perks programs.

Tell us about yourself and what you do at Vimeo.

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