An advertising campaign captures the emotion associated with good health by reuniting two versions the same person who have made different lifestyle decisions after significant time apart.

‘The Moment’ campaign features six pairs of identical twins reunited after time apart–and later revealed to be the same person–with one of the pair them appearing healthier and happier than the other. Developed at Clemenger BBDO in Melbourne for the Australian healthcare insurance group Bupa, the campaigns explore the idea that taking care of your health is a conscious decision, as well as the emotional impact that that decision can have on your life. The campaign consists of TV commercials, a print campaign and online banners.

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