Hyundai Commissions Videos To Showcase The Creative Thought Process
The car company's digital campaign 'New Thinkers Index' brings together actors, musicians and sports personalities.
Hyundai has launched an interactive digital campaign developed out of its brand positioning: “New thinking, new possibilities”. As well as an online ‘New Thinkers Index‘, the company has commissioned 22 four-minute videos from actors, musicians, artists and personalities to highlight creative thinking.
Consumers are encouraged to take a test to find out what kind of thinker they are, from eight possibilities: word smart, number smart, self-aware, musical, body smart, visual, people smart and natural. They can then post their results on Facebook and tell friends to take part, compare themselves to the celebrities in the campaign, and to friends and family.