IKEA Places Sofa In Real-Estate Ads

IKEA Places Sofa In Real-Estate Ads
Advertising

Furniture store gets creative and turns ordinary homes into showrooms.

Yi Chen
  • 14 november 2011


Scandinavian furniture store IKEA gets innovative and turns real homes in Norway into showrooms. Ad agency SMFB was assigned to promote a new line of IKEA two-seater sofas: Tidafors. Instead of using conventional media space, SMFB targeted people selling or renting out their homes and placed the sofa as a selling point in the real estate ads and listings.

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