IKEA’s Interactive YouTube Game Rewards Players With Products And Boosts Summer Sales [Video]

IKEA’s Interactive YouTube Game Rewards Players With Products And Boosts Summer Sales [Video]
technology

'Catch the Swedish Light' videos displayed codes that could be entered to win prizes.

Emma Hutchings
  • 17 november 2011

As summer is usually a slow period for IKEA in Belgium, they asked agency Forsman & Bodenfors to come up with an interactive campaign highlighting its summer offers and the Swedish tradition of Midsummer’s Eve. The interactive YouTube game ‘Catch the Swedish Light’ was made up of 48 different ads featuring IKEA products filmed in a typical Swedish barn.

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