W Magazine publishes a series of phony ads poking fun at apparel and accessory marketing.

Photographer Steven Meisel was commissioned by W Magazine to develop a series of highly nuanced parody ads that are spread throughout their November issue. The project addresses the blandness and predictability of most fashion advertising, which oftentimes relies on the same photographers, body types, and even brand positioning. Another goal for the project is to play on the public’s obsession with beauty standards and celebrities, which will be fooled into thinking this is a real advert until they inspect the pages and products more carefully.

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