JCPenney’s QR Code Gift Tags Carry Personal Voice Recorded Messages

JCPenney’s QR Code Gift Tags Carry Personal Voice Recorded Messages
technology

The department store has upgraded the traditional gift and greeting card by letting shoppers recorded a personal messages to attach to their purchases using QR codes.

Matt Sabourin
  • 10 november 2011

As part of a multi-layered holiday campaign which includes online, mobile and social elements, department store chain JC Penney has innovated on the traditional holiday gift tag by making it possible for customers to attach personal voice recorded messages to their purchases using QR codes.

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