Klout founder explains the impact and importance of online influence and personal brands, for individuals and businesses, when navigating their way through the networked economy.

How do you build your personal brand? Do all those tweets and status updates mean anything tangible? To Joe Fernandez, founder of Klout, they mean a great deal. And it's not just him – businesses are willing to leverage your interests and influence to help advertise their products, and aim to make you a willing advocate.

At our PSFK CONFERENCE SAN FRANCISCO, Joe describes to PSFK's Scott Lachut his belief that everyone–even his mother–who creates content on the social web has influence, because in our digitally connected society a large part of how we interact with others is determined by our online presence. Social influence is the new currency of our networked world.

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