Joe Fernandez: Everyone Has Influence [Video]

Joe Fernandez: Everyone Has Influence [Video]
technology

Klout founder explains the impact and importance of online influence and personal brands, for individuals and businesses, when navigating their way through the networked economy.

Nestor Bailly, PSFK
  • 3 november 2011

How do you build your personal brand? Do all those tweets and status updates mean anything tangible? To Joe Fernandez, founder of Klout, they mean a great deal. And it’s not just him – businesses are willing to leverage your interests and influence to help advertise their products, and aim to make you a willing advocate.

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