Joe Fernandez: Everyone Has Influence [Video]
Klout founder explains the impact and importance of online influence and personal brands, for individuals and businesses, when navigating their way through the networked economy.
How do you build your personal brand? Do all those tweets and status updates mean anything tangible? To Joe Fernandez, founder of Klout, they mean a great deal. And it’s not just him – businesses are willing to leverage your interests and influence to help advertise their products, and aim to make you a willing advocate.