Joe Gebbia: The Power Of Story [Video]

Joe Gebbia: The Power Of Story [Video]
technology

The founder of Airbnb and designer of Critbuns, explains why the key to selling an idea or product is all about creating the narrative behind it.

Liz Walsh
  • 16 november 2011

What’s is the first step to solving a problem? Isolating exactly what it is. Joe Gebbia–founder of Airbnb and CritBuns—told the PSFK CONFERENCE SAN FRANCISCO, that it is through the process of finding creative solutions to everyday problems that products are invented. But after that process is over, how do you share your invention and inspiration with your potential consumer? How can you enable your concept to take on a life of its own? Joe Gebbia’s shares his journey from the initial problem (no way to pay his rent) to the successful solution (a local service that provides an alternative to staying in a hotel) to help describe how through creative storytelling you can not only hook an audience, but give your product a voice of its own so that it can go out and market itself.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.