The founder of Airbnb and designer of Critbuns, explains why the key to selling an idea or product is all about creating the narrative behind it.

What’s is the first step to solving a problem? Isolating exactly what it is. Joe Gebbia–founder of Airbnb and CritBuns—told the PSFK CONFERENCE SAN FRANCISCO, that it is through the process of finding creative solutions to everyday problems that products are invented. But after that process is over, how do you share your invention and inspiration with your potential consumer? How can you enable your concept to take on a life of its own? Joe Gebbia’s shares his journey from the initial problem (no way to pay his rent) to the successful solution (a local service that provides an alternative to staying in a hotel) to help describe how through creative storytelling you can not only hook an audience, but give your product a voice of its own so that it can go out and market itself.

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