John Bielenberg And Rob Schuham: Making Social Good Cool [Video]
The founders of COMMON discuss how they are redefining the anatomy of a brand to create socially responsible companies with strong values that still turn billion-dollar profits.
When corporate profits rival the GDP of certain nations, don’t multi-billion dollar corporations have some sort of societal obligation to fultfill? John Bielenberg and Rob Schuham discussed a new kind of capitalism, at the PSFK CONFERENCE SAN FRANCISCO, that creates a more collaborative, responsible economy that still turns a substantial profit. Their solution is COMMON, the collaborative brand for products, businesses and shared-value communities.