KLM Teams Up With Locals On Facebook To Promote New Destinations

KLM Teams Up With Locals On Facebook To Promote New Destinations
technology

The airline now flies to four Latin American cities and has picked four people to tell you about their home town.

Emma Hutchings
  • 4 november 2011

Dutch airline KLM launched a social media campaign to promote its four new flight destinations: Buenos Aires, Rio de Janeiro, Havana and Punta Cana. The campaign on Facebook gives a resident from each city a platform to share information and local knowledge with people who might be tempted to fly there. Adrian from Buenos Aires, Luis from Havana, Olivia from Rio de Janeiro and Saskya from Punta Cana, each have their own Facebook page where they answer any questions you have about their home town, and offer tips about places to go and things to do.

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