The Swedish retailer has taken on six interior design bloggers to create their own 'blog up stores' and bring their audience over to the new online retail space.

Inspired by the ever-trendy pop-up store, Swedish retailer Lagerhaus is promoting their online store with a series of ‘blog-up stores’ curated by interior design bloggers.

Bringing their online store over to where their audience spends time online, the blog-up store widget was integrated into six leading design blogs, each participant selecting products and bringing their own marketing spin to the collection. The execution has been so popular, the stores are now an ongoing project for the retailer.

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