Lay’s Vending Machine Lets You Put In Potatoes And Get A Bag Of Chips
The potato chip company demonstrates how fresh their chips really are with a new interactive sales concept.
Lay’s has decided to break the mold and show you there’s nothing to hide: 100% real potatoes, vegetable oil and a pinch of salt. To make it simple, +Castro and BBDO Argentina decided to use real potatoes to offer a Lay’s sampling in a unique venue in the main POS in Argentina by inviting people to insert potatoes in a special machine: The Lay’s Machine.
Now Track More Ideas
- Amazon Debuts Platform To Assist Customers With Electronics Recycling
- Last-Mile Delivery Co Uses Cloud-Based Routing To Optimize Delivery Service
- Luxury Goods Marketplace Lets Consumers Buy Discounted Merch Directly From Manufacturers
- Vince’s Clothing Rental Service Covers Subscribers’ Laundry Costs