Lay’s Vending Machine Lets You Put In Potatoes And Get A Bag Of Chips

Lay’s Vending Machine Lets You Put In Potatoes And Get A Bag Of Chips
Advertising

The potato chip company demonstrates how fresh their chips really are with a new interactive sales concept.

Jeremy D. Williams
  • 15 november 2011

Lay’s has decided to break the mold and show you there’s nothing to hide: 100% real potatoes, vegetable oil and a pinch of salt. 
To make it simple, +Castro and BBDO Argentina decided to use real potatoes to offer a Lay’s sampling in a unique venue in the main POS in Argentina by inviting people to insert potatoes in a special machine: The Lay’s Machine.

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