The apparel company has worked with over 40,000 farmers to produce sustainable cotton to benefit our environment and community.

Following the launch of Water<Less jeans, Levi’s celebrates its release of 2 million pairs of Levi’s and dENiZEN jeans containing a blend of Better Cotton. Grown under the Better Cotton Initiative, this sustainably farmed fiber is healthier to the environment and less harmful for communities to farm. The initiative is working with 40,000 farmers to produce cotton using less water and chemicals while raising labor standards and income levels and is supported by a range of apparel and retailer companies such as adidas and Gap Inc.

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