Macy’s Day Parade Launches Mobile App

Macy’s Day Parade Launches Mobile App

Macy's Day Parade creates first mobile app to provide spectators real time information.

Graham Jones
  • 21 november 2011

Macy’s Thanksgiving Parade has launched its first official mobile app powered by MyCityWay. The app, available now for iOS and Android, gives spectators access to a route map, a list of participants, the line of the march (apparently only available on the day of the parade), and practical travel and tourism information.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.