Macy’s Day Parade Launches Mobile App

Macy’s Day Parade Launches Mobile App
technology

Macy's Day Parade creates first mobile app to provide spectators real time information.

Graham Jones
  • 21 november 2011


Macy’s Thanksgiving Parade has launched its first official mobile app powered by MyCityWay. The app, available now for iOS and Android, gives spectators access to a route map, a list of participants, the line of the march (apparently only available on the day of the parade), and practical travel and tourism information.

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