Macy’s Festive AR App Brings Children’s Characters To Life

Macy’s Festive AR App Brings Children’s Characters To Life

With 'Believe-o-Magic', children can pose with life-size animations from the holiday classic "Yes, Virginia".

Emma Hutchings
  • 17 november 2011

Macy’s has released ‘Believe-o-Magic‘, an augmented reality Christmas app for smartphones and the iPad. At Believe Stations in-store, youngsters can pose with fully-animated, life-size characters from Macy’s animated holiday classic “Yes, Virginia,”, the story of the real-life girl who wrote a letter to the New York Sun in 1897 asking if Santa truly exists.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.