Macy’s Festive AR App Brings Children’s Characters To Life

Macy’s Festive AR App Brings Children’s Characters To Life
technology

With 'Believe-o-Magic', children can pose with life-size animations from the holiday classic "Yes, Virginia".

Emma Hutchings
  • 17 november 2011

Macy’s has released ‘Believe-o-Magic‘, an augmented reality Christmas app for smartphones and the iPad. At Believe Stations in-store, youngsters can pose with fully-animated, life-size characters from Macy’s animated holiday classic “Yes, Virginia,”, the story of the real-life girl who wrote a letter to the New York Sun in 1897 asking if Santa truly exists.

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