Magic Dressing Room Mirror Triggers Virtual Firemen [Video]

Magic Dressing Room Mirror Triggers Virtual Firemen [Video]

DDB Canada promote the revamped plus-size fashion retailer Penningtons by surprising customers.

Emma Hutchings
  • 24 november 2011

Penningtons want to give plus-size fashion a makeover so DDB Canada created a magic mirror for their ‘Styled to Surprise’ campaign. When shoppers stood in front of the mirror in the dressing room of a Penningtons store, they were surprised to see two realistic fireman descend from poles either side of their reflection.

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