57% of users in developed countries (over 60% in the US and UK) don't want to interact with brands through social networks.

Companies are generating digital waste through advertisements that are unwanted and unvisited by social media users. Despite the fact that consumers “like” Facebook pages, evidence suggests that as users become savvier, they unlike pages, and when a business posts to its Facebook page, only 10 to 20% of fans will see the message. Financial Times.

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