Marketers Use, But Fail To Measure Impact Of Social Media [Headlines]
64% say that using sites like Twitter, LinkedIn, and Facebook is a considerable expense, but nearly 30% fail to tract results.
Recent surveys reveal that there is a gap between cost and return for social marketing, which may be a result of companies still evolving their policies with sites like Twitter (which is the most popular), LinkedIn (second), Facebook, and others. Pardot.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results