Marketers Use, But Fail To Measure Impact Of Social Media [Headlines]
64% say that using sites like Twitter, LinkedIn, and Facebook is a considerable expense, but nearly 30% fail to tract results.
Recent surveys reveal that there is a gap between cost and return for social marketing, which may be a result of companies still evolving their policies with sites like Twitter (which is the most popular), LinkedIn (second), Facebook, and others. Pardot.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers