Many brands are using the device's games and sports streaming to interact with and engage their target audience.

An interesting article on The Tech Observer examines male marketing strategies talked about at the recent Bro Con, hosted by Guyrilla Marketing Group. One of the most successful ways of luring male consumers is through technology, and the Xbox game console is becoming a particularly useful tool for marketers.

Games on the platform can be used by companies to promote a product to their target audience. A good example of this is Call of Duty: Modern Warfare 3 and Jeep, who released a special edition Jeep Wrangler and a virtual version in the game, which players can ride around in if they figure out how to unlock it. This provides a sense of exclusivity, which helps to engage the male market.

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