New Yorkers enjoy a Food Truck Feast, compliments of a new campaign by the credit card company.

MasterCard is offering loyal Facebook and Twitter followers a free lunch at a New York food truck as part of its Priceless New York campaign through R/GA. The campaign promotes MasterCard’s new Priceless New York Platform which provides a curated assortment of local cultural, culinary and travel deals in the New York metro area. The Food Truck Feast is fun and engaging program that leverages the cult social followings of these NYC food trucks and connects consumers with the things they love–free, delicious food. Every Thursday between October 27 and November 17th, anyone who becomes a MasterCard fan on Facebook or tweets with the hashtag #PricelessNY will instantly have the chance to retrieve a complimentary lunch at selected food trucks.

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