MasterCard Fans Seek Out Food Truck Feast And Other Deals On Priceless New York Platform

MasterCard Fans Seek Out Food Truck Feast And Other Deals On Priceless New York Platform
Advertising

New Yorkers enjoy a Food Truck Feast, compliments of a new campaign by the credit card company.

Alice Chan
  • 14 november 2011

MasterCard is offering loyal Facebook and Twitter followers a free lunch at a New York food truck as part of its Priceless New York campaign through R/GA. The campaign promotes MasterCard’s new Priceless New York Platform which provides a curated assortment of local cultural, culinary and travel deals in the New York metro area. The Food Truck Feast is fun and engaging program that leverages the cult social followings of these NYC food trucks and connects consumers with the things they love–free, delicious food. Every Thursday between October 27 and November 17th, anyone who becomes a MasterCard fan on Facebook or tweets with the hashtag #PricelessNY will instantly have the chance to retrieve a complimentary lunch at selected food trucks.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.