McDonalds Caters To Poor Students With Sliding Menu Prices

McDonalds Caters To Poor Students With Sliding Menu Prices
Advertising

The Student Loan Menu created by Global advertising agency DDB offers flexible prices to students based on the state of their finances.

Timothy Ryan, PSFK Labs
  • 11 november 2011

Swedish students relying on loans for subsistence may encounter a new menu at McDonalds with prices that fluctuate in accordance with the times they are flush on cash. The Student Loan Menu created by Global advertising agency DDB offers flexible prices to students based on the state of their finances; prices on the menu are highest on the 25th of each month, at the time many students have just received their loans, and descend weekly until rebounding when the next payment is administered by the government.

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