McDonald’s Emphasizes Modern Family Dining With New Restaurant In France

McDonald’s Emphasizes Modern Family Dining With New Restaurant In France
Design

Local designer Patrick Norguet creates a new interior for the fast food chain inspired by the brand's 'roots'.

Dave Pinter, PSFK
  • 18 november 2011

Developing new regional restaurant architecture and interiors using local designers is a method McDonald’s has experimented with in the past. Back in 1998, Croatian firm njiric+njiric arhitekti developed a prototype by transforming an existing location with giant panels of chain link fence. More recently SHH based in the UK created a sleek update to an urban London location which won over half a dozen design awards. Soon, several locations in France will be getting a radical makeover under the direction of Paris-based designer Patrick Norguet.

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