Local designer Patrick Norguet creates a new interior for the fast food chain inspired by the brand's 'roots'.

Developing new regional restaurant architecture and interiors using local designers is a method McDonald's has experimented with in the past. Back in 1998, Croatian firm njiric+njiric arhitekti developed a prototype by transforming an existing location with giant panels of chain link fence. More recently SHH based in the UK created a sleek update to an urban London location which won over half a dozen design awards. Soon, several locations in France will be getting a radical makeover under the direction of Paris-based designer Patrick Norguet.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in