Mobile barcodes are used in the Tag: We're It project as a visually aesthetic installation in Austin, Texas.

The Tag: We're It project uses Microsoft Tag technology to ‘aesthetically explore the relationship between data and memory.' The large installation includes various Microsoft Tags, which from afar, appear like binary dots scattered across a wall. Smaller black-framed squares can be moved around and depending which Microsoft Tag a block moves over, a particular video will play.

Microsoft Tag is a type of 2D mobile barcode that provides additional data or media on a smart device as soon as it is scanned. What sets it apart is that it has the ability to leverage the native functionality of the device on which it is being used.  For example, it can insert dates into your calendar when you scan a code tied to an event, or it can tag your location when you scan from a specific spot.

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