MINI Sends Lucky Fans On Exciting Yet Bizarre Trips Around The World

MINI Sends Lucky Fans On Exciting Yet Bizarre Trips Around The World
Advertising

MINI Coupé launches a new campaign, part of its concept to focus on the fun side of the driving experience, to send lucky fans on worldwide adventures.

Alice Chan
  • 16 november 2011

British car brand MINI has teamed up with VICE magazines to launch a global road-trip contest. On MINI’s Facebook page curios parties can enter to take part in a “mysterious mission” in the new MINI Coupé, alongside its driver – Adventure Man. The contest winners will each participate in a separate adventure in Japan, South Africa, Peru, Sweden, and one secret location, where they will experience “exciting and bizarre cultural traditions.”

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