Mint-Flavored Parking Tickets [Video]
Wrigley gives drivers a taste of their minty product with a clever idea.
To promote its Extra Professional gum, Wrigley decided to use parking tickets but with a twist. Each ticket was coated with a thin layer of mint flavor so drivers literally got a taste of the product. The clever idea came about as many drivers tend to insert the ticket between their lips after paying and driving out.