Mint-Flavored Parking Tickets [Video]

Mint-Flavored Parking Tickets [Video]

Wrigley gives drivers a taste of their minty product with a clever idea.

Yi Chen
  • 11 november 2011

To promote its Extra Professional gum, Wrigley decided to use parking tickets but with a twist. Each ticket was coated with a thin layer of mint flavor so drivers literally got a taste of the product. The clever idea came about as many drivers tend to insert the ticket between their lips after paying and driving out.

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