Wrigley gives drivers a taste of their minty product with a clever idea.

To promote its Extra Professional gum, Wrigley decided to use parking tickets but with a twist. Each ticket was coated with a thin layer of mint flavor so drivers literally got a taste of the product. The clever idea came about as many drivers tend to insert the ticket between their lips after paying and driving out.

The campaign was executed by ad agency BBDO in Germany and the success of it left drivers with a ‘taste for more'. Watch the video below to see how it all worked.

Wrigley

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in