A study found that 2/3 of American minority women have a smartphone in their home, in comparison to just 1/3 of Caucasian women.

About 95% of women of all ethnicities are connected to the Internet and television, with television having the greatest impact for Asian women and Internet the greatest for Hispanic women. According to the report, the majority of women see themselves as the primary decision makers for purchases in the household. Marketing Charts.

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