The capital city uses simple technologies to make more archaic processes more efficient, but will it be truly effective or is it just a PR ploy?

The Wall Street Journal alerted us to Moscow’s Sheremetyevo International Airport‘s announcement that it will allow passenger check in via Skype video call.

Passengers will be able to call the airport on Skype using ‘svo_checkin’ as the airport’s username. A video call will ask passengers to state their names, flight details and display their passports, with the ability to print out boarding passes at the end. Registration will begin between 6 and 24 hours prior to each flight. So far, about 20 airlines serving the airport have agreed to accept this system for flight check-ins.

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