Gorillaz, Tinie Tempah, Professor Green and others could benefit from innovative ideas from EMI that do more than promote their music and tour information.

This article titled “EMI’s new music sandboxes connect artists with app developers” was written by Stuart Dredge, for guardian.co.uk on Thursday 3rd November 2011 15.09 UTC

One of the worst conference cliches currently floating around the tech industry is this: app developers are the new rock stars. The idea being that teenagers are stopping picking up guitars in favour of learning to code, with the ambition of being the next Mark Zuckerberg rather than the next Keith Richards / Graham Coxon / Bloke From The Vaccines (delete according to generation).

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