Hundreds of mall-goers are mesmerized as projected images of the world of National Geographic are brought to life right before their eyes.

The National Geographic Channel has recently unveiled a heartwarming campaign that uses augmented reality (AR) to project images of animals, dinosaurs, astronauts, and even ambient environments amongst numerous curious shoppers in a mall in Hungary. To engage in the AR experience, participants stood at the center of an empty plane that featured the National Geographic logo. In front of them was a large LED wall that showcased the AR experience; images of velociraptors hopping, a leopard taking a stroll and pausing for a quick nap, a looming thunderstorm, a giant Tyrannosaurus Rex, and a solo astronaut on a space mission, among others, popped up for people to interact with. Watch as shoppers are captivated by the AR experience:

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