The mobile tag at the branch in New York's Union Square takes folks on an audio-tour of the area.

The team at PSFK passed a new branch of a bank in Manhattan recently called Flushing Bank. In the window was displayed a QR code – and although that’s not really news these days, what was interesting about it was that the real-world hyperlink didn’t take people to a page about the bank’s products. Instead the mobile tag at the branch at 225 Park Avenue South takes folks to an audio-tour of the area. Sure it’s not the most dynamic of content – but still it shows a simple way to connect to and celebrate a new neighborhood the bank has landed in.

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