New Rubric Shows Coca-Cola No.1 Brand Among Facebook Advertisers [Headlines]

New Rubric Shows Coca-Cola No.1 Brand Among Facebook Advertisers [Headlines]

The Retail Social Justice Index measures effectiveness of brands' social marketing campaigns for roughly 500 big names.

Liz Walsh
  • 23 november 2011

A new retail index measures social engagement across 500 big name brands by way of social media networks like Twitter and Facebook. President of Media Logic David Schultz expressed optimism about the index’s utility not just for retailers, but also for businesses and others. Media Post.

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