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Nissan Qashqai Ad Blends Graffiti Car Chases & Slow-Motion Explosions [Video]

Nissan Qashqai Ad Blends Graffiti Car Chases & Slow-Motion Explosions [Video]
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The TV spot sees the car weave through an urban environment with street art by McBess.

Emma Hutchings
  • 22 november 2011

The latest ad for the Nissan Qashqai, ‘Stylish Impact’, shows the car tackling an assortment of urban adventures in a graffiti-covered environment. Developed at TBWA\G1 Paris, the TV spot was filmed in Los Angeles by the collective Pleix. The London-based French illustrator McBess designed the street art characters. Alasdhair Macgregor-Hastie, TBWA\G1’s european creative director, said:

In the fifth part of the saga we wanted to push things further by literally smashing the conventions of auto advertising. So we created a spectacular urban obstacle course that blends graffiti car chases, slow-motion explosions, giant highway loops and more besides.

 

TBWA\

+advertising
+Automotive
+car advert
+culture
+Culture
+Design
+Europe
+nissan
+street art
+technology
+tv commercial
+UK
+USA
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