Nokia To Launch Lumia Smartphones With Multimedia Lightshow
The telecommunications company embarks on an ambitious promotional event on one of London's iconic skyscrapers featuring music by DJ deadmau5.
Urban landscapes all over the world are now being used as the setting for creative multidimensional light and sound presentations to launch new products and services. Joining the pantheon of large-scale lightshow presenters is multinational telecommunications giant Nokia, which plans to turn London’s famous Millbank Tower into a 387-foot video wall as it launches the new Nokia Lumia 800 with Windows smartphone range on the evening of November 28th.
Accompanied by DJ deadmau5, the 30-minute free lightshow will be visible from both the north and south sides of the River Thames and will also be showcased live on Nokia UK’s Facebook page.