In Brief

Ultimat Vodka's audit gives you a pass/fail grade depending on how well you score.

Ultimat Vodka‘s new campaign by ad agency Amalgamated features a Facebook app that rates your social life. Created by Stink Digital, the Social Life Audit analyzes your Facebook photos using facial recognition and mood analysis, and your Facebook Places check-ins using Blackbook’s database of bars, restaurants and nightclubs. The online app then scores different aspects of your social life like activity, popularity, crew size, trendiness and workaholism, and gives you a pass or fail grade.

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