BankSimple rebrands as 'Simple' and shows off its new logo and visual identity.

BankSimple, the alternative to traditional banking, has started inviting customers to sign up and has rebranded itself as ‘Simple‘, with a new logo to represent the company and their philosophy.

The old image featured a stylized wallet, which they believe didn't adequately convey their mission to simplify the financial lives of customers because a traditional wallet isn't a tool for simplification. The updated logo, which was crafted in-house, is a guilloche pattern resembling a torus or ring.

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