Retailers such as Crate & Barrel, Anthropologie and Neiman Marcus boost their brands by thinking inside the box.

Retailers are thinking more about the packaging materials and procedures for web orders as the number of consumers shopping online increases. Brands want to enhance the experience by wowing consumers when their order arrives and they open up the box.

According to the Wall Street Journal, luxury department store Neiman Marcus has over 64 sizes of boxes and puts a lot of effort into selecting the bows, ribbons and other decorations. It even has a testing committee that glues different types of wrapping paper to cardboard and assesses their durability.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in