Patagonia’s Black Friday Campaign Promotes Buying Less

Patagonia’s Black Friday Campaign Promotes Buying Less

The outdoor apparel retailer's ad, showing one of its products, states "Don't buy this jacket".

Emma Hutchings
  • 30 november 2011

Outdoor outfitter Patagonia placed a full-page ad in The New York Times on Black Friday, asking people to buy less on a day of high American consumerism. The headline read “Don’t buy this jacket” above an image of one of the retailer’s products. They copy then honestly explained the jacket’s environmental cost, before asking people to think twice before they buy anything.

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