Pepsi Hosts A Soccer Match Between Blind Vs The ‘Blinded’

Pepsi Hosts A Soccer Match Between Blind Vs The ‘Blinded’
technology

Visually impaired football players use tracking technology and three-dimensional sounds to engage with former footballers in a match of "blind football."

Don Michael Acelar De Leon
  • 8 november 2011


Pepsi unveils yet another refreshing and inspiring idea with a project that delves into the art of blind football, named “The Sound of Football.” Pepsico/Carlsberg in Sweden put together a friendly football match between a team of visually impaired players versus a team of former professional footballers. The project aimed to see how both teams would perform under equal conditions in a match where everyone did not have the ability to see.

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