Pepsi Hosts A Soccer Match Between Blind Vs The ‘Blinded’

Pepsi Hosts A Soccer Match Between Blind Vs The ‘Blinded’

Visually impaired football players use tracking technology and three-dimensional sounds to engage with former footballers in a match of "blind football."

Don Michael Acelar De Leon
  • 8 november 2011

Pepsi unveils yet another refreshing and inspiring idea with a project that delves into the art of blind football, named “The Sound of Football.” Pepsico/Carlsberg in Sweden put together a friendly football match between a team of visually impaired players versus a team of former professional footballers. The project aimed to see how both teams would perform under equal conditions in a match where everyone did not have the ability to see.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.