The beverage company will monitor and drive conversations about it's product across a range of platforms.

There is a general understanding that social media (Facebook, Twitter, Foursquare, etc.) is the future of brand building and marketing, but few companies are taking full advantage of its power.

PepsiCo has built a Mission Control center for its Gatorade brand, which sole purpose is to analyze and drive conversations about the hydrating beverage on every social platform that matters.

Business Insider

PSFK visited the Pepsi headquarters in Chicago and got a close look at the Command Center last year.

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