PepsiCo’s Sets Up “Mission Control” Center To Track Social Media About Gatorade [Headlines]

PepsiCo’s Sets Up “Mission Control” Center To Track Social Media About Gatorade [Headlines]
Advertising

The beverage company will monitor and drive conversations about it's product across a range of platforms.

Nestor Bailly, PSFK
  • 8 november 2011

There is a general understanding that social media (FacebookTwitterFoursquare, etc.) is the future of brand building and marketing, but few companies are taking full advantage of its power.

PepsiCo has built a Mission Control center for its Gatorade brand, which sole purpose is to analyze and drive conversations about the hydrating beverage on every social platform that matters.

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