Pepsi’s Digital Fitness Bootcamp Keeps Employees Up To Date With New Technologies

Pepsi’s Digital Fitness Bootcamp Keeps Employees Up To Date With New Technologies
technology

The food and drinks company hosts online classes and experiential sessions to educate its team about marketing techniques.

Emma Hutchings
  • 8 november 2011

It is important for businesses to embrace digital and social media in order to reach consumers as technology is everywhere in society today. PepsiCo’s director of digital and social media, Bonin Bough, believes organizations need to be “digitally fit” and employees should be educated about new technologies. The company’s new digital fitness bootcamp aims to do just that.

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