PETA Targets Super Mario For Wearing Fur In Online Game

PETA Targets Super Mario For Wearing Fur In Online Game

Animal rights group scorns video game character for wearing tanuki fur suit.

Yi Chen
  • 17 november 2011

No fur-wearers go unnoticed for PETA (People for the Ethical Treatment of Animals), not even popular Nintendo character Mario. In the recently released Super Mario 3D Land game, the video game antagonist is spotted wearing a tanuki suit. A tanuki is a Japanese name given to the Japanese raccoon dog, where the fur of these wild animals are made into coats and fashion accessories.

PETA stated on its website that:

When people learn that millions of innocent animals are beaten, boiled, hanged, and electrocuted for their fur every year… then every decent human being will want to go fur-free.

The animal rights group has created its own version of the video game to raise awareness on animal cruelty. The Super Tanooki Skin 2D online game helps a raccoon dog chase Mario to reclaim his fur back.


Super Tanooki Skin 2D

+consumer goods
+Environmental / Green
+fashion / apparel
+financial services
+online game
+Raise Awareness
+super mario
+Video Game

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