Photographer Creates Limited Edition Packaging For Whisky Brand Using X-Ray Machine
Nick Veasey shoots images of The Macallan's Six Pillars, which will appear on the Sherry Oak 12 year old line this holiday season.
The award-winning British photographer and artist Nick Veasey has used an x-ray machine to create a series of images for limited edition packaging of The Macallan whisky. The Sherry Oak 12 years old line will feature the six x-ray photographs, which represent The Macallan’s Six Pillars, the distinctive features of the product: a house (Easter Elchies House, the spiritual home of The Macallan), a still (curiously small stills give The Macallan its rich character), scissors (the finest cut of spirit – only 16% of the distillation is filled into cask), a cask (exceptional oak casks are used to mature the whisky), a feather (natural colour, as no artificial colourings are used in any of their whiskies), and a liquid drop (the peerless spirit that is The Macallan). Nick Veasey explains his style of photography: