Pine-Sol Repackaged With A Classic Feel [Pics]

Pine-Sol Repackaged With A Classic Feel [Pics]
Arts & Culture

Graphic artist Jim Chapa redesigns the all-purpose cleaner with a more traditional twist.

Yi Chen
  • 15 november 2011

The multi-purpose household cleaner Pine-Sol is known for its tag line, “The Powerful Scent of Real Clean.” The detergent was invented in 1929 and its aroma of lemon and pine can often be a nostalgic scent for people who have grown up with the product. Graphic designer Jim Chapa captured this sentimental factor perfectly in the package redesign of Pine-Sol.

The repackaged Pine-Sol has a simple yet classic and traditional feel, compared with the current packaging that’s more bold and bright. Jim Chapa is recent graduate of the Columbus College of Art in Ohio, USA.

Jim Chapa

+consumer goods
+Design Update
+graphic design

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