The interactive app featured Argentina's famous groupie Mariana Diarco.

The August issue of Playboy in Argentina was dedicated to Mariana Diarco, who is notorious for having a torrid affair with a rock star, so to market the magazine, Playboy got together with Grey Group in Buenos Aires to create a website featuring photos of the country’s most famous groupie.

Visitors could pretend they were a rock star and Diarco was their groupie by activating their computer’s microphone and singing out loud. A graphic equaliser on the screen would slowly show photos of Diarco from an exclusive shoot and the more effort the singer put in, the more of the photo was revealed.

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